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Writer's pictureMagda Cheang

What Is The S.T.A.R Method, and Why Should You Care

Have you ever come across an interview that starts with: Tell me about a time when....? If you have, then this interviewer is most likely using the S.T.A.R method to assess you as a candidate, but what exactly is it and why do companies use it?


Woman speaking into a megaphone

The S.T.A.R method stands for : Situation, Task, Action, and Result it's an interviewing technique that is often times used as part of behavioural interviews.

  • Situation: What was the situation? Explain what happened

  • Task: What was asked of you?

  • Action: What steps/initiative did you take to solve the task?

  • Result: What was achieved? Did you learn anything from the result?

Companies use this technique not only to assess you as a candidate, but in a way to urge candidates to tell a linear story, instead of a generic "yes" or "no" type of interview answer. Furthermore, it gives candidates an opportunity to share beyond what is seen on a CV and cover letter.

The STAR technique is easy to spot in any interview, and when applied correctly, it can give interviewers a great insight on a candidate as well as a fair assessment on their skills. So how do you know which questions are STAR questions and how can you prepare? Usually, they will start off as:

  • Tell me about a time...

  • Describe a situation...

  • Give me an example of a time..

  • When was the last time...

The best way to prepare for these types of interviews is to start off with knowing which type

of role you are interviewing for. What we mean by this is if you are interviewing for a marketing executive role, your questions will probably be more about executing rather than leadership type of questions.

For instance, a marketing executive might get a question such as: Tell me about a time when you had to modify a marketing plan to meet unexpected challenges? Whereas a marketing manager (leading a team) might come across a question that asks: Describe a time when you influenced people that did not report to you. Once you have the expectations and the role you are interviewing for clear, you will have an easier time coming up with role-specific S.T.A.R. questions and examples.


Remember that while coming up with examples on your past experience to keep your examples to the point. The point of S.T.A.R if for you to remain focused and be able to tell your story with clear results.


Even if a company is not using the S.T.A.R method specifically during your interviews, it's a great way to be utilised to help you prepare for them. By getting used to this type of format for you to prepare for interviews, you will have an easier time preparing and it will help you build confidence while you are interviewing with multiple companies.


If you are looking for a job in Go-To-Markets or looking to streamline your interview process get in touch! hello@optimyze1.com

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